Friends & Partners Round · Apr 2026

The Future of
Luxury Asset Protection.

The tech-first insurance platform crafted for luxury asset owners — addressing the $13B gap in coverage that legacy insurers refuse to fix.

$25M+
Total Insured Value
800+
Watches Insured
11M+
Reach via Kevin O'Leary
Luxury Omega Speedmaster
The Problem

Insurance is failing
owners of luxury assets.

Typical insurance assigns static policies to dynamic assets. They travel. They often appreciate. Yet they are treated as a line item on a stationary homeowners policy.

Problem

Homeowners policies treat high-value assets as generic "personal property."

Result

Restricted sub-limits and depreciated payouts that ignore market reality.

WonderCare's market-value protection (up to 150%) is purpose-built for the luxury asset market — where values rise rather than just fall.

70%

of luxury watch owners have no real coverage — either uninsured or relying on restrictive homeowners' riders that fail during travel or market price increases.

The Solution

WonderCare solves this.

Four pillars of coverage built specifically for owners of appreciating, mobile, high-value assets.

Standalone Policy

Watch claims on a homeowners rider can spike premiums or cancel coverage. WonderCare is standalone — your home insurance is never at risk.

Worldwide All-Risk Coverage

Instead of named perils inside-the-home only, WonderCare covers theft, loss, accidental damage, and mysterious disappearance — anywhere in the world.

Market-Value Protection (up to 150%)

Legacy policies pay depreciated Actual Cash Value. WonderCare pays full market value — with a 150% buffer for secondary market appreciation.

$0 Deductible

Homeowners policies carry $500–$5,000 out-of-pocket deductibles. WonderCare delivers true first-dollar protection.

Proven Velocity

Six months in.
Already moving fast.

Launched Q4 2025
$25M+
Total Insured Value (TIV) protected
800+
Luxury watches insured
600+
Organic leads per Kevin O'Leary Instagram post

January 2026: successful Jewelry category launch — proving rapid vertical expansion across luxury asset classes.

Luxury watch detail
The Competitive Moat

Exclusive retail distribution.

Own the point of acquisition. Where the world's most valuable assets change hands — WonderCare is already there.

The 1916 Company First-ever exclusive partnership for the global retail giant.
Phillips Auctioneers Exclusive provider for the world's leading watch auction house.
Embedded POS Protection offered at the exact moment of acquisition — eliminating the "wait and see" risk.
Luxury timepiece on wrist
Kevin O'Leary at watch retail
The Magic

Kevin O'Leary.

An unfair strategic advantage — locked in.

11M+ followers across social platforms — generating 600+ organic leads per post at zero CAC.

Proprietary C-Suite network — across every major watch brand and luxury goods company. When we need a meeting, Kevin gets us the exact right people every time.

The 1916 Company — Chubb pursued this for years. Kevin delivered it for WonderCare on day one.

Phillips Auctioneers — Kevin's promotion drove a $5M+ lift on a single watch, sealing the exclusive partnership.

Pipeline & Pending Partners

Massive top of funnel.
Interested parties stacking up.

Signed Partners

  • The 1916 Company
  • Phillips Auctioneers
  • Precision Watches
  • CD Peacock
  • Timepiece Grading Specialists

Interested Parties

  • Rolex
  • FP Journe
  • Sediqqi
  • Tiffany & the broader LVMH
Pipeline growth Q4 2025

Our biggest challenge: too much lead flow. We can't catch all the incoming users properly.

Our first use of funds: a conversion engine to capture the demand that's already arriving.

Total Addressable Market

A $13B gap.
And it's growing.

Global Jewelry & Watch Insurance

Estimated at $4.5B – $5.3B in 2024–2025. Expected to reach $10.4B by 2034.

Fine Art, Wine, Collectibles & Handbags

Valued at $6.4B (2024), projected to reach $11B by 2034.

Global Pre-Owned Luxury Watch Market

Valued at approximately $1.5B – $2B annually. Secondary market — private sales, auctions, peer-to-peer — chronically under-insured.

Luxury asset protection market
Roadmap

Beyond watches.
Beyond the US.

01

Every luxury asset

Watches, jewelry, designer handbags, fine art, collectibles, investment-grade wine, and more.

02

More service lines

Appraisals, service, repairs, vaulting and more — the full luxury asset lifecycle.

03

Every geography

Expansion into the Middle East, Asia Pacific, EU, and the rest of the world.

Luxury watch close up
Our Team

Founders, operators, and
insurance veterans.

WonderCare was started by Kevin O'Leary and insurance veterans Benji Markoff and Carl Niedbala. James Walter was brought in to run day-to-day operations, and Christina Conway leads insurance operations and client experience.

Kevin O'Leary

Kevin O'Leary

Chairman
James Walter

James Walter

CEO
Carl Niedbala

Carl Niedbala

Chief Product Officer
Asya Baghdasaryan

Asya Baghdasaryan

Head of Client Relations
Benji Markoff

Benji Markoff

Co-founder + Advisor
Christina Conway

Christina Conway

Head of Insurance Ops
Paul Palandjian

Paul Palandjian

Co-founder + Advisor
The Raise
$2M
Friends & Partners
Join us in redefining luxury protection

We're opening up a focused round to the people who already understand the WonderCare thesis — collectors, operators, and friends of the firm.

Use of Funds

  • Conversion engine — go from 6% to 20% conversion on incoming demand.
  • Asset expansion — every luxury asset class.
  • Exclusive partnerships — retailers and manufacturers.
  • Talent acquisition — building the operating bench.
  • International licensing — global on-ramp.
  • Additional services — appraisals, service, repair.

Let's protect what's worth protecting.

If you'd like to learn more about the round, the partnerships, or the product — we'd love to talk.